You’ve created an awesome piece of software, which you have been working on for months. You’ve refined every aspect of it; the aesthetic qualities, the data model, the user interface and experience.
But now you need people to buy it. You release a demo version of your software which allows your potential customers to get a feel for the app and …

Attending Matt Gemmell’s workshop last week was a great exercise for thinking from the user’s perspective – something which we, as software developers, often do not usually spend enough time doing because of being wrapped up in other things.
As developers, it is hard for us to detach ourselves from what we do and cater to the user. We live on …